5/24/2011 08:48:00 AM
Andrew17
Lifestyle describe the "whole person" who interact with their environment (Kottler in Sakinah, 2002). According to Susan (in Nugrahani, 2003) lifestyle is a blend of self-expression needs and expectations of the group against a person in the act according to norms. Therefore many kinds of lifestyles are known to develop in society today such as hedonic life style, life style metropolis, a global lifestyle and so forth.
Plummer (1983) lifestyle is a way of life in individuals who are identified by how people spend their time (activities), what they consider important in their lives (interest) and what they think about the world around him. Adler (in Hall & Lindzey, 1985) suggests that lifestyle is the most influential on attitudes and behavior of a person in relation to 3 main things in life ie work, friendship, and love while Sarwono (1989) stated that one of the factors that influence lifestyle is the concept of self.
Hawkins (in Nugroho, 2002) which says that the pattern of life associated with money and time carried out by someone associated with the decision. People who already take a decision next step is action.
People who have taken the decision to seek pleasure from money held as a real activity for shopping at the mall or supermarket, of course, adding value from the shop in regular stores. The use of time with a lifestyle of individual creativity in utilizing the time available for activities that are beneficial or activities to have fun.
According to SRI International (1989) one example of psychographic segmentation is the VALS 2. In the VALS 2 (Values and Life Style), there are two dimensions to the point of severity, namely self-orientation and resources. Resources are intended not merely material, but in the broadest sense that includes the means and capacity of psychological, physical, and demographics. In consumer behavior driven by self-orientation principle there are three categories namely, the status and action.
Self orientation which relies on the principle, means that the decision to buy based on his belief. so the decision to buy not just because of me-too or just to chase prestige. It may be said of this type is more rational while those based on status, dominated by his decision to consume what they say. Branded products to be his choice. For those who rely on action, the decision to consume based on the desire for social and physical activity, get a distraction or risk.
Based on the above description can be concluded that lifestyle is a pattern of life in the world to be expressed in activities, interests, opinions and self-dimensional orientation lifestyle includes three categories: principles, status, action.
Lifestyle FormsAccording to Chaney (in Idi Subandy, 1997) there is some form of lifestyle, among others:a. Lifestyle IndustryIn the century lifestyle, appearance of self-estetisisasi actually experiencing, "estetisisasi everyday life" and even the body / self (body / self) was in fact experiencing estetisisasi body. Body / self and everyday life becomes a project, seed seeding lifestyle. "You're style then you're there!" Is a phrase that may be suitable to describe the modern human fondness of style. That's why lifestyle industry for most of the industrial looks.b. Lifestyle AdvertisingIn modern society, many companies (corporations), the politicians, the individuals are all obsessed with image. In the era of globalization of information, as now, which plays a major role in shaping the culture of the image (image culture) and cultural tastes (taste culture) is the onslaught of ads that offer a visual style that is sometimes breathtaking and intoxicating. Advertising represents a lifestyle that subtly inculcate (subtle) sense of the importance of self-image to appear in public. Ads are also slowly but surely affect the taste choices we make.c. Public Relations and Journalisme LifestyleLatest thinking in the world of promotion to the conclusion that the culture-based celebrity (celebrity-based culture), the celebrity help in establishing the identity of contemporary consumers. In a consumer culture, identity becomes a backrest "fashion accessory." Face a new generation of children known as the E-Generation, to be like this now considered to be formed through identity-inspired celebrity (celebrity-inspired identity)-the way they surf in cyberspace (Internet), how they mutually fashion to street- road. This means that the celebrity and their image is used the moment to moment to help consumers in the identity parade.
d. Independent LifestyleIndependence is being able to live without relying absolutely on to something else. It required the ability to recognize the advantages and disadvantages of self, and berstrategi with advantages and disadvantages are to achieve the goal. Reason is a tool to strategize. Responsible for the conscious intention to make changes and understand betuk any risk that will happen and be ready to bear the risk and the discipline will form an independent lifestyle. With an independent lifestyle, the culture of consumerism is no longer imprison people. Humans will be free and independent choice to decide in a responsible manner, and generate creative innovations to support autonomy.e. Hedonist LifestyleHedonist lifestyle is a life pattern of activity to seek the pleasures of life, like spending more time outside the home, more playing, happy in the city, happy to buy expensive goods that have loved, and always wanted to be the center of attention.From the above description can be concluded that the shape of a lifestyle can be a life style of an appearance, via media advertisements, modeling of the artist in his idol, who only pursue a lifestyle of pleasure merely to an independent lifestyle that requires reasoning and responsibility in a pattern of behavior.
Factors Affecting LifestyleArmstrong's opinion (in Nugraheni, 2003) a person's lifestyle can be seen from the behavior undertaken by individuals such as activities to obtain or use of goods and services, including decision-making process in the determination of such activities.Furthermore, Armstrong (in Nugraheni, 2003) states that the factors that affect a person's lifestyle there are 2 factors that factor comes from within the individual (internal) and factors originating from outside (external).
The internal factor is the attitude, experience and observation, personality, self-concept, motives, and perception (Nugraheni, 2003) with his explanation as follows:a.Sikap. Attitude means a state of the soul and the state of thought that is prepared to respond to an object that was organized through experience and directly influence on behavior. State of the soul is very much influenced by traditions, customs, culture and social environment.b.Pengalaman and observation. The experience can affect the behavior of social observation, the experience can be obtained from all actions in the past and can be learned, through studying people will be able to gain experience. Results from the social experience will be able to form a view of an object.c.Kepribadian. Personality is the configuration of individual characteristics and how to behave in a decisive difference in the behavior of each individual.d.Konsep themselves. Other factors that determine an individual's personality is the concept of self. The concept itself has become very widely known approach to describe the relationship between self-concept of consumers with brand image. How individuals view themselves will affect the interest of an object. The concept of self as the core of the personality pattern will determine the behavior of individuals in dealing with problems of his life, because the concept itself is a frame of reference which initiated the behavior.e. Motif. Individual behavior patterns emerge due to the need to feel safe and the need for the prestige of a few examples of the motif. If the motive of a person against the need for greater prestige that it will establish a lifestyle that tends to lead to a hedonist lifestyle.f. Perception. Perception is the process by which a person chooses, regulate, and interpret information to form a meaningful picture of the world.
The external factors are described by Nugraheni (2003) as follows:a. Reference group. Reference group is a group that provides direct or indirect influence on attitudes and behavior. Group that provides direct effect is the group where the individual is a member and interact with each other, while groups that provide indirect effect is the group where individuals do not become a member within the group. These effects will confront individuals on a specific behavior and lifestyle.b. Family. Family plays a role in the formation of the largest and longest individu.Hal attitude and behavior is because the pattern of parenting a child will form habits that indirectly affect the pattern of life.c. Social class. Social class is a relatively homogeneous group and survive in a society, which are arranged in a sequence ladder, and the members in each level that has values, interests, and the same behavior. There are two main elements in the social system class divisions in society, namely the position (status) and the role. Social standing means a place someone in a social environment, the prestige of his rights and obligations. Social standing can be achieved by someone with a business purpose or acquired by birth. The role is a dynamic aspect of the position. If individuals exercising their rights and obligations in accordance with his position so he runs a role.d. Culture. Culture which includes knowledge, belief, art, morals, laws, customs, and habits obtained by individuals as members of society. Culture consists of everything that is learned from the patterns of normative behavior, including the characteristics of thinking, feeling and acting.
Based on the above description can be concluded that the factors that influence the life style comes from within (internal) and outside (external). Internal factors include the attitudes, experiences and observations, personality, self-concept, motives, and perception. The external factors include reference groups, family, social class, and culture.
Clubbing1. Understanding ClubbingClubbing is a young man typical term jargon that means a night of nuanced world of freedom, expressive, modern, technological, hedonist, konsumeristik and the metropolis that promise all kinds of excitement sasaat (Prime, 2004). Through clubbing especially young people feel find the identity, where they can "pranced" community at large, took a sip of alcohol and drugs, giggling until morning, then come home in a state of stoned and tired. Through the clubbing they could find bergaulnya community. In short clubbing is just having fun, just a rah-rah and requires a lot of money.
Clubbing is very identical to the life of a metropolitan community. Not only become part of the lifestyle, but also a means to socialize, even conduct business lobby. First clubbing is always associated with stomping music that can make people late in the atmosphere. Over the development period, clubbing experience many shifts because not everyone likes that kind of music. In essence the frenetic atmosphere that is no longer the main attraction. Many entertainment venues in Jakarta, leaving the concept of discotheques and switch on the concept of restaurant and lounge that was more attractive consumers aged 25-35 years. The presence of Resto and lounges are scattered in Jakarta do not mean roll mat are some places that are actually designed for the hobby floor accompanied by the music a DJ or Disc Jockey (www.bintang.com)
The number of nightclubs continue to grow. Market saturation make a bid must be different from the concept which has been operating. HL is one of the favorite places Clubbers clubbing in Jakarta, on the nights Clubbers especially when discotime started at 11 pm tenpat is always crowded. The entertainment business is very smart to draw the attention of the Clubbers by providing diverse facilities that became a trend setter for the night among the society, for example by freeing the women of the cost of cover charge and let them fully clubbing for the women who came booming and the men will place the bait to come. In addition, by providing free flow of vodka and champagne for ladies all night (providing drinking vodka and champgne for ladies all night), even more daring is to sell a program that smells sexy, sexual, which became the main focus (www.popular.maj.com) .Customs and traditions of the past completely displaced by the rapid development of the world. With the advancement of knowledge and technological industrialism. Western nations successfully merangsak eastern nations (especially the march of Islam) with its products carrying the colors of the western culture which contrasted sharply with the nation east of morality and religiosity. For example, with the fashion trends that show off genitals, the thud of music that stimulates the heart to God's negligence, the free intercourse event that pamper lust demons until technological facilities in need of social solidarity. All products are promoted in bulk is actually a new form of neo-colonialism kolonisme. Ironically, most of us especially the clubbing was not aware of the threats of morality and dignity of the invasion, would establish itself as the worshipers and slaves from the colonial capitalism that fit with their ideology just having fun.Based on the above explanation can be concluded that the clubbing is an activity to come and enjoy the atmosphere, treat entertainment, food and drinks at night entertainment venues freedom nuanced, expressive, modern, technological, hedonist, konsumeristik and the metropolis that promise all kinds of excitement for a moment .
2. Actors ClubbingThe majority of the Clubbers were the young people who have socio-economic status is quite good. This is evident from the material needs that underpin a clear clubbing activities require extra funds. Starting from the selection of branded clothing, property, vehicles, clubbing until the device itself (Perdana.2004).In addition, according to Susan (2001), the consumer or the perpetrators of clubbing is not just the young people who notabennya as student and student, but young executives, successful entrepreneurs, and even housewives have also become the perpetrators of clubbing.Based on the above explanation can be concluded that the perpetrators of clubbing that the majority come from the younger generation, young executives, successful entrepreneurs and housewives was also there that do the clubbing.
3. Factors Affecting ClubbingThe Clubbers are logical in this context is the plagiarist who import the raw lifestyle of the western world into their social lives. Among the Clubbers, there are three narratives that are always underlying outlook and behavior, which is slang, funcy, and happy all of which are anchored in one grand narrative (grand naration) namely gensi. Not clear who started asking and popularizing the term, here's Prime (2004) in his book entitled "clubbing: expression of love, sex, and identity" describes a form of expression of these three narratives. These are all factors that influence the younger generation do clubbing. As for the factors are:a. "Gaul", the term "slang" is derived from the raw word "hang" or "association" is a social system which is formed through interaction, communication and social contact that involves more than one person. However, in the clubbing community, the term "slang" is no longer the "media socialization" to complement the nature of humanity, but most have become "event impingement passions." Most forms of "slang" is actually a gateway to the emerging generations of adherents of free sex, drug addicts, prostitutes and criminals to the social.b. Funcy, funcy in axiological terms without debating epitemologisnya discourse, the term funcy always berlekatan with the term "slang". Making of funcy always dipertautkan with other forms of experimentation that without a clear basis for argument, just looking for sensation and an outlet of emotions uncontrolled soul. This can be seen from the results of their experimentation in terms of costumes, vehicles, physical and lifestyle.c. Happy, happy term comes from the English language that means happy, always happy. By "associate", to interact and mingle in the community of color "hang out" her, young people feel to find the exact identity with the taste and youthful spirit than what is obtained from the family environment. They feel they find true happiness here is free to do anything, many friends, including her sexual libido free channel the surge. But the happiness they get is false happiness.
Clubbing is one of today's lifestyle in which is the result of the adoption of the western countries. Someone do the clubbing there will most likely inspired the lives of celebrities, famous people, people who work in the field of intertainmen in obtaining pleasure. Clubbing is seen by individuals as a modern lifestyle. Piliang (2006) states that the individual in following the modern lifestyle is influenced by internal factors and external factors.
Internal factor is the factor that comes from within the individual associated with the interest and encouragement for someone to perform the desired activities in accordance with the feelings of the heart. In addition, internal factors influenced attitudes of individuals do clubbing. Attitudes are more likely related to the personality of individuals in shaping a phenomenon encountered in his life (Piliang, 2006).Followed by Piliang (2006) that ektern factors are factors outside the individual that can influence the attitudes and behaviors of individuals in everyday life. External factors are distinguished on family factors and social environmental factors. Factors that are less harmonious family environment have an impact on family members to seek pleasure outside the house and clubbing is a choice for those seeking pleasure. The social environmental factors are social factors of individuals in everyday activities. Individuals who have no fixed nature of its establishment will be easily influenced by social circumstances, in which individuals perform activities of daily living. If the social environment cenderunng in the life of clubbing, it is likely that the individual is also included in the neighborhood who enjoys clubbing lifestyle.
Based on the above description can be concluded that the factors that influence young people to do the clubbing is internal and external factors. Internal factors that come from individuals associated with the interest, motivation, and attitude (for funcy and happy life.) As for external factors originating from the family environment and social environment (related to the interactions of individuals).
REFERENCESHall, S.1985.Development Processes in Early education.London: Rount Ledge & Keggn Paul.
Nugraheni, P.N.A.2003. Life style differences hedonic trend observed from Locations In Teen Shelter. Thesis (unpublished).
http://blog.dunixi.com
Plummer (1983) lifestyle is a way of life in individuals who are identified by how people spend their time (activities), what they consider important in their lives (interest) and what they think about the world around him. Adler (in Hall & Lindzey, 1985) suggests that lifestyle is the most influential on attitudes and behavior of a person in relation to 3 main things in life ie work, friendship, and love while Sarwono (1989) stated that one of the factors that influence lifestyle is the concept of self.
Hawkins (in Nugroho, 2002) which says that the pattern of life associated with money and time carried out by someone associated with the decision. People who already take a decision next step is action.
People who have taken the decision to seek pleasure from money held as a real activity for shopping at the mall or supermarket, of course, adding value from the shop in regular stores. The use of time with a lifestyle of individual creativity in utilizing the time available for activities that are beneficial or activities to have fun.
According to SRI International (1989) one example of psychographic segmentation is the VALS 2. In the VALS 2 (Values and Life Style), there are two dimensions to the point of severity, namely self-orientation and resources. Resources are intended not merely material, but in the broadest sense that includes the means and capacity of psychological, physical, and demographics. In consumer behavior driven by self-orientation principle there are three categories namely, the status and action.
Self orientation which relies on the principle, means that the decision to buy based on his belief. so the decision to buy not just because of me-too or just to chase prestige. It may be said of this type is more rational while those based on status, dominated by his decision to consume what they say. Branded products to be his choice. For those who rely on action, the decision to consume based on the desire for social and physical activity, get a distraction or risk.
Based on the above description can be concluded that lifestyle is a pattern of life in the world to be expressed in activities, interests, opinions and self-dimensional orientation lifestyle includes three categories: principles, status, action.
Lifestyle FormsAccording to Chaney (in Idi Subandy, 1997) there is some form of lifestyle, among others:a. Lifestyle IndustryIn the century lifestyle, appearance of self-estetisisasi actually experiencing, "estetisisasi everyday life" and even the body / self (body / self) was in fact experiencing estetisisasi body. Body / self and everyday life becomes a project, seed seeding lifestyle. "You're style then you're there!" Is a phrase that may be suitable to describe the modern human fondness of style. That's why lifestyle industry for most of the industrial looks.b. Lifestyle AdvertisingIn modern society, many companies (corporations), the politicians, the individuals are all obsessed with image. In the era of globalization of information, as now, which plays a major role in shaping the culture of the image (image culture) and cultural tastes (taste culture) is the onslaught of ads that offer a visual style that is sometimes breathtaking and intoxicating. Advertising represents a lifestyle that subtly inculcate (subtle) sense of the importance of self-image to appear in public. Ads are also slowly but surely affect the taste choices we make.c. Public Relations and Journalisme LifestyleLatest thinking in the world of promotion to the conclusion that the culture-based celebrity (celebrity-based culture), the celebrity help in establishing the identity of contemporary consumers. In a consumer culture, identity becomes a backrest "fashion accessory." Face a new generation of children known as the E-Generation, to be like this now considered to be formed through identity-inspired celebrity (celebrity-inspired identity)-the way they surf in cyberspace (Internet), how they mutually fashion to street- road. This means that the celebrity and their image is used the moment to moment to help consumers in the identity parade.
d. Independent LifestyleIndependence is being able to live without relying absolutely on to something else. It required the ability to recognize the advantages and disadvantages of self, and berstrategi with advantages and disadvantages are to achieve the goal. Reason is a tool to strategize. Responsible for the conscious intention to make changes and understand betuk any risk that will happen and be ready to bear the risk and the discipline will form an independent lifestyle. With an independent lifestyle, the culture of consumerism is no longer imprison people. Humans will be free and independent choice to decide in a responsible manner, and generate creative innovations to support autonomy.e. Hedonist LifestyleHedonist lifestyle is a life pattern of activity to seek the pleasures of life, like spending more time outside the home, more playing, happy in the city, happy to buy expensive goods that have loved, and always wanted to be the center of attention.From the above description can be concluded that the shape of a lifestyle can be a life style of an appearance, via media advertisements, modeling of the artist in his idol, who only pursue a lifestyle of pleasure merely to an independent lifestyle that requires reasoning and responsibility in a pattern of behavior.
Factors Affecting LifestyleArmstrong's opinion (in Nugraheni, 2003) a person's lifestyle can be seen from the behavior undertaken by individuals such as activities to obtain or use of goods and services, including decision-making process in the determination of such activities.Furthermore, Armstrong (in Nugraheni, 2003) states that the factors that affect a person's lifestyle there are 2 factors that factor comes from within the individual (internal) and factors originating from outside (external).
The internal factor is the attitude, experience and observation, personality, self-concept, motives, and perception (Nugraheni, 2003) with his explanation as follows:a.Sikap. Attitude means a state of the soul and the state of thought that is prepared to respond to an object that was organized through experience and directly influence on behavior. State of the soul is very much influenced by traditions, customs, culture and social environment.b.Pengalaman and observation. The experience can affect the behavior of social observation, the experience can be obtained from all actions in the past and can be learned, through studying people will be able to gain experience. Results from the social experience will be able to form a view of an object.c.Kepribadian. Personality is the configuration of individual characteristics and how to behave in a decisive difference in the behavior of each individual.d.Konsep themselves. Other factors that determine an individual's personality is the concept of self. The concept itself has become very widely known approach to describe the relationship between self-concept of consumers with brand image. How individuals view themselves will affect the interest of an object. The concept of self as the core of the personality pattern will determine the behavior of individuals in dealing with problems of his life, because the concept itself is a frame of reference which initiated the behavior.e. Motif. Individual behavior patterns emerge due to the need to feel safe and the need for the prestige of a few examples of the motif. If the motive of a person against the need for greater prestige that it will establish a lifestyle that tends to lead to a hedonist lifestyle.f. Perception. Perception is the process by which a person chooses, regulate, and interpret information to form a meaningful picture of the world.
The external factors are described by Nugraheni (2003) as follows:a. Reference group. Reference group is a group that provides direct or indirect influence on attitudes and behavior. Group that provides direct effect is the group where the individual is a member and interact with each other, while groups that provide indirect effect is the group where individuals do not become a member within the group. These effects will confront individuals on a specific behavior and lifestyle.b. Family. Family plays a role in the formation of the largest and longest individu.Hal attitude and behavior is because the pattern of parenting a child will form habits that indirectly affect the pattern of life.c. Social class. Social class is a relatively homogeneous group and survive in a society, which are arranged in a sequence ladder, and the members in each level that has values, interests, and the same behavior. There are two main elements in the social system class divisions in society, namely the position (status) and the role. Social standing means a place someone in a social environment, the prestige of his rights and obligations. Social standing can be achieved by someone with a business purpose or acquired by birth. The role is a dynamic aspect of the position. If individuals exercising their rights and obligations in accordance with his position so he runs a role.d. Culture. Culture which includes knowledge, belief, art, morals, laws, customs, and habits obtained by individuals as members of society. Culture consists of everything that is learned from the patterns of normative behavior, including the characteristics of thinking, feeling and acting.
Based on the above description can be concluded that the factors that influence the life style comes from within (internal) and outside (external). Internal factors include the attitudes, experiences and observations, personality, self-concept, motives, and perception. The external factors include reference groups, family, social class, and culture.
Clubbing1. Understanding ClubbingClubbing is a young man typical term jargon that means a night of nuanced world of freedom, expressive, modern, technological, hedonist, konsumeristik and the metropolis that promise all kinds of excitement sasaat (Prime, 2004). Through clubbing especially young people feel find the identity, where they can "pranced" community at large, took a sip of alcohol and drugs, giggling until morning, then come home in a state of stoned and tired. Through the clubbing they could find bergaulnya community. In short clubbing is just having fun, just a rah-rah and requires a lot of money.
Clubbing is very identical to the life of a metropolitan community. Not only become part of the lifestyle, but also a means to socialize, even conduct business lobby. First clubbing is always associated with stomping music that can make people late in the atmosphere. Over the development period, clubbing experience many shifts because not everyone likes that kind of music. In essence the frenetic atmosphere that is no longer the main attraction. Many entertainment venues in Jakarta, leaving the concept of discotheques and switch on the concept of restaurant and lounge that was more attractive consumers aged 25-35 years. The presence of Resto and lounges are scattered in Jakarta do not mean roll mat are some places that are actually designed for the hobby floor accompanied by the music a DJ or Disc Jockey (www.bintang.com)
The number of nightclubs continue to grow. Market saturation make a bid must be different from the concept which has been operating. HL is one of the favorite places Clubbers clubbing in Jakarta, on the nights Clubbers especially when discotime started at 11 pm tenpat is always crowded. The entertainment business is very smart to draw the attention of the Clubbers by providing diverse facilities that became a trend setter for the night among the society, for example by freeing the women of the cost of cover charge and let them fully clubbing for the women who came booming and the men will place the bait to come. In addition, by providing free flow of vodka and champagne for ladies all night (providing drinking vodka and champgne for ladies all night), even more daring is to sell a program that smells sexy, sexual, which became the main focus (www.popular.maj.com) .Customs and traditions of the past completely displaced by the rapid development of the world. With the advancement of knowledge and technological industrialism. Western nations successfully merangsak eastern nations (especially the march of Islam) with its products carrying the colors of the western culture which contrasted sharply with the nation east of morality and religiosity. For example, with the fashion trends that show off genitals, the thud of music that stimulates the heart to God's negligence, the free intercourse event that pamper lust demons until technological facilities in need of social solidarity. All products are promoted in bulk is actually a new form of neo-colonialism kolonisme. Ironically, most of us especially the clubbing was not aware of the threats of morality and dignity of the invasion, would establish itself as the worshipers and slaves from the colonial capitalism that fit with their ideology just having fun.Based on the above explanation can be concluded that the clubbing is an activity to come and enjoy the atmosphere, treat entertainment, food and drinks at night entertainment venues freedom nuanced, expressive, modern, technological, hedonist, konsumeristik and the metropolis that promise all kinds of excitement for a moment .
2. Actors ClubbingThe majority of the Clubbers were the young people who have socio-economic status is quite good. This is evident from the material needs that underpin a clear clubbing activities require extra funds. Starting from the selection of branded clothing, property, vehicles, clubbing until the device itself (Perdana.2004).In addition, according to Susan (2001), the consumer or the perpetrators of clubbing is not just the young people who notabennya as student and student, but young executives, successful entrepreneurs, and even housewives have also become the perpetrators of clubbing.Based on the above explanation can be concluded that the perpetrators of clubbing that the majority come from the younger generation, young executives, successful entrepreneurs and housewives was also there that do the clubbing.
3. Factors Affecting ClubbingThe Clubbers are logical in this context is the plagiarist who import the raw lifestyle of the western world into their social lives. Among the Clubbers, there are three narratives that are always underlying outlook and behavior, which is slang, funcy, and happy all of which are anchored in one grand narrative (grand naration) namely gensi. Not clear who started asking and popularizing the term, here's Prime (2004) in his book entitled "clubbing: expression of love, sex, and identity" describes a form of expression of these three narratives. These are all factors that influence the younger generation do clubbing. As for the factors are:a. "Gaul", the term "slang" is derived from the raw word "hang" or "association" is a social system which is formed through interaction, communication and social contact that involves more than one person. However, in the clubbing community, the term "slang" is no longer the "media socialization" to complement the nature of humanity, but most have become "event impingement passions." Most forms of "slang" is actually a gateway to the emerging generations of adherents of free sex, drug addicts, prostitutes and criminals to the social.b. Funcy, funcy in axiological terms without debating epitemologisnya discourse, the term funcy always berlekatan with the term "slang". Making of funcy always dipertautkan with other forms of experimentation that without a clear basis for argument, just looking for sensation and an outlet of emotions uncontrolled soul. This can be seen from the results of their experimentation in terms of costumes, vehicles, physical and lifestyle.c. Happy, happy term comes from the English language that means happy, always happy. By "associate", to interact and mingle in the community of color "hang out" her, young people feel to find the exact identity with the taste and youthful spirit than what is obtained from the family environment. They feel they find true happiness here is free to do anything, many friends, including her sexual libido free channel the surge. But the happiness they get is false happiness.
Clubbing is one of today's lifestyle in which is the result of the adoption of the western countries. Someone do the clubbing there will most likely inspired the lives of celebrities, famous people, people who work in the field of intertainmen in obtaining pleasure. Clubbing is seen by individuals as a modern lifestyle. Piliang (2006) states that the individual in following the modern lifestyle is influenced by internal factors and external factors.
Internal factor is the factor that comes from within the individual associated with the interest and encouragement for someone to perform the desired activities in accordance with the feelings of the heart. In addition, internal factors influenced attitudes of individuals do clubbing. Attitudes are more likely related to the personality of individuals in shaping a phenomenon encountered in his life (Piliang, 2006).Followed by Piliang (2006) that ektern factors are factors outside the individual that can influence the attitudes and behaviors of individuals in everyday life. External factors are distinguished on family factors and social environmental factors. Factors that are less harmonious family environment have an impact on family members to seek pleasure outside the house and clubbing is a choice for those seeking pleasure. The social environmental factors are social factors of individuals in everyday activities. Individuals who have no fixed nature of its establishment will be easily influenced by social circumstances, in which individuals perform activities of daily living. If the social environment cenderunng in the life of clubbing, it is likely that the individual is also included in the neighborhood who enjoys clubbing lifestyle.
Based on the above description can be concluded that the factors that influence young people to do the clubbing is internal and external factors. Internal factors that come from individuals associated with the interest, motivation, and attitude (for funcy and happy life.) As for external factors originating from the family environment and social environment (related to the interactions of individuals).
REFERENCESHall, S.1985.Development Processes in Early education.London: Rount Ledge & Keggn Paul.
Nugraheni, P.N.A.2003. Life style differences hedonic trend observed from Locations In Teen Shelter. Thesis (unpublished).
http://blog.dunixi.com
